Unlocking Emotions Through Color: Exploring Sherwin-Williams' Form + Function Natural Beauty Collection

At Pacificraft, we believe great painting is about more than color — it’s about feeling. The right color has the power to shape a space, define its energy, and reflect the people who live there. That’s why when Sherwin-Williams introduced the Form + Function – Natural Beauty collection, it immediately caught our attention.

This palette does something special — it strips design back to what really matters. No trends. No distractions. Just timeless, organic hues that feel balanced, purposeful, and alive. It’s paint designed for real life — and that’s exactly what we’re about at Pacificraft.

The Concept Behind Form + Function

Sherwin-Williams created the Form + Function collection as part of its Emerald Designer Edition, a line focused on craftsmanship, elegance, and authenticity.

The “Natural Beauty” subset within that collection is inspired by nature’s own design language — earth, stone, light, and wood — refined into modern color expressions. Each shade works on its own, but the real magic happens in how they work together.

The palette embodies three ideas we believe in deeply as painters and craftspeople:

1. Simplicity with depth – Every color is subtle, yet layered with undertones that reveal character over time.

2. Balance – The palette combines warmth and coolness in perfect proportion, so it fits any environment, lighting, or mood.

3. Longevity – These aren’t “of the moment” colors. They’re designed to stand the test of time — and look great a decade from now.

If you’ve ever stepped into a space that just feels right, chances are it’s built on the same philosophy: clean design, natural tones, and smart contrast. That’s what this collection nails.

A Palette Made for Real Homes

In the Pacific Northwest, we deal with a unique kind of light — softer, moodier, and often filtered through trees or cloud cover. Many colors that look great under bright sun can fall flat here.

That’s where the Form + Function – Natural Beauty palette shines. Its earthy neutrals and balanced undertones adapt beautifully to our local light, creating warmth and depth even on cloudy days.

Some of the standout shades include:

• SW 9501 Oat Milk – A creamy, soft off-white that feels warm and welcoming. Perfect for bright, open living spaces.

• SW 9502 Arrowroote – A balanced greige with versatility for both walls and trim.

• SW 9503 Cheviot – A warm, refined neutral that anchors a room without overpowering it — our personal favorite at Pacificraft.

• SW 9514 Zinc Luster – A deeper, moody tone with sophistication and structure.

• SW 9517 Outrigger – A rich, earthy neutral that adds character to statement spaces.

Each color stands on its own, but they’re designed to complement one another — so you can layer tones throughout your home without losing harmony.

Why “Natural Beauty” Works So Well

What makes this collection special is its intentional simplicity. The colors aren’t meant to shout. They’re meant to support the beauty of the materials and architecture around them.

Here’s what makes the Natural Beauty palette stand out in real homes:

1. It brings calm and clarity

In a world full of noise and clutter, these colors bring balance. Whether it’s a soft neutral living room or a warm, grounded hallway, they create spaces that feel restful and natural.

2. It complements natural textures

If your home features wood beams, stone countertops, or brushed metal accents, this palette works with those materials — not against them. The colors let texture lead the story.

3. It adapts to changing light

From bright mornings to gray afternoons, these tones shift subtly, staying true without ever feeling flat. That’s a huge win for Pacific Northwest homes.

4. It supports long-term design

These colors don’t fight future changes. Whether you redecorate, change furniture, or update your trim, the palette continues to fit right in.

How We Use It at Pacificraft

At Pacificraft, we take pride in helping homeowners choose colors that fit not just their house — but their life. The Form + Function palette makes that process smooth because it offers flexibility and balance.

When we work with clients considering this collection, here’s how we approach it:

1. Color Consultation – We bring real samples into your home, test them in natural and artificial light, and help you see how undertones behave throughout the day.

2. Surface Prep & Product Selection – We choose the right paint finish for durability and depth. The Emerald Designer Edition paints deliver top-tier coverage and smoothness.

3. Application Precision – We focus on clean lines, consistent coverage, and surfaces that look beautiful up close — because craftsmanship shows in the details.

4. Finishing Touches – We help pair trim, accent, and stain choices that tie the whole space together.

We’ve used shades from Form + Function – Natural Beauty across living rooms, kitchens, bedrooms, and entryways — and every time, the result feels elegant, calm, and connected.

A Word on Our Favorite: Cheviot SW 9503

We can’t talk about this palette without giving a shoutout to Cheviot SW 9503 — the color we keep coming back to.

Cheviot hits that sweet spot between beige and gray, offering warmth without heaviness. It’s subtle but confident, and it brings a quiet strength to interior walls.

When paired with white trim, natural wood flooring, or warm accents, it creates a perfectly balanced foundation for almost any style — from modern minimalist to traditional craftsman.

We’ve used Cheviot in living rooms, bedrooms, and hallways — and it always delivers that “this just feels right” reaction when homeowners walk in.

Why This Collection Fits Pacificraft’s Philosophy

We’ve always believed great work comes from intention. You can’t fake quality — you have to build it, brush by brush.

That’s what makes the Form + Function – Natural Beauty collection so aligned with how we work. It’s built around design principles that put authenticity, balance, and craft first.

These colors don’t need to compete for attention — they create the backdrop for everything else that makes your home yours.

They’re clean. They’re timeless. And they’re made to last.

Ready to Bring Natural Beauty Home?

If your home could use a reset — something calm, elegant, and enduring — the Form + Function – Natural Beauty collection is a perfect place to start.

At Pacificraft, we’ll help you pick the shades that make sense for your home’s light, layout, and personality. Whether it’s a full interior repaint or a single-room refresh, our team delivers precision, pride, and a finish that reflects true craftsmanship.

👉 Contact Pacificraft today to schedule your color consultation.Let’s bring your home back to its natural beauty — one brushstroke at a time.